"Our iconic elf walks in the mountains, summer and winter. With his stick and his, he regularly climbs Mount CHOUFFE up to 6666 meters to smell the freshness of the eternal snows.
Arriving at the top, he has the custom of serving a Chouffe and then admiring the view.
"Groumf, groumf?" a white-haired yeti, curious, this time recognized the noise of the service and approached shyly. "Chouffe! ... not Groumf!" replies Marcel. The white harmony of décor inspired Marcel to name his refreshing, sweet and spicy new beer: Chouffe Blanche!"